2023 Toyota Crown Platinum Review, Specs and Price

2023 Toyota Crown Platinum features an exclusive Hybrid Max powertrain, comes with a turbocharged 2.4L engine and rear electric motor for 340 horsepower.

Salman Chaudhary, Founder Pinkywheels.com


2023 Toyota Crown Platinum Specs
2023 Toyota Crown Platinum Specs

2023 Toyota Crown Platinum Review

After an extended period of absence from North America, the Toyota Crown flagship has finally made its way to the US market. Over the past year, this unique vehicle has garnered significant attention. In this review, we'll explore whether the Crown is a more affordable alternative to Lexus?

The top-tier Platinum model boasts an exclusive Toyota's Hybrid Max powertrain, featuring a turbocharged 2.4-liter four-cylinder engine and an electric motor on the rear axle, delivering a combined output of 340 horsepower. A spacious interior with premium features accompanies the Crown's unique aesthetic and unconventional body style. Toyota ensures that all Crown models come equipped with an ample array of standard driver-assistance systems and state-of-the-art infotainment technology.

2023 Toyota Crown Platinum Price

The top-tier Platinum trim priced at $53,445 comes with the exclusive Hybrid Max option and stands out as the preferred choice for those seeking enhanced performance.

2023 Toyota Crown Platinum Release Date

· Available at your nearest Toyota Dealership.

2023 Toyota Crown Platinum Specs
2023 Toyota Crown Platinum Specs

2023 Toyota Crown Platinum Specs

2023 Toyota Crown Platinum Exterior

Details of the exterior of the 2023 Toyota Crown:

Distinctive Design

The exterior of the 2023 Toyota Crown is truly distinctive, making a bold statement on the road. Upon first glance, the unique design sets it apart from the crowd, presenting a departure from conventional sedan aesthetics. The vehicle features a bi-tone finish, notably seen in the Platinum trim, where a captivating copper paint is complemented by extensive black accents. This combination creates an eye-catching look that distinguishes the Crown from other vehicles on the road.

Ground Clearance and Profile

The Crown's exterior design is characterized by a ground clearance of 5.8 inches, straddling the line between a traditional sedan and an SUV. This nuanced approach to height positions the Crown in a unique segment, offering a distinctive profile that captures attention. It neither conforms to the typical sedan nor the traditional SUV, creating a niche presence that sets it apart.

Front-end Impressions

The front end of the Toyota Crown demands attention with its dominating grille occupying a significant portion of the frontal area. The grille is complemented by a stylish light bar running across the center section, seamlessly merging into the standard LED headlights. The Platinum grade further enhances the lighting with multibeam projector LED headlights, ensuring optimal visibility and a striking visual appeal.

Two-tone Exterior Finish

Moving around to the rear of the vehicle, the two-tone paint finish becomes more prominent, contributing to a captivating and unconventional appearance. This design choice is especially evident in the rear, creating a visual appeal that sparks curiosity. The rear design, coupled with the bi-tone finish, lends a sense of sophistication and modernity to the overall exterior aesthetic.

21-inch Wheels

Crown Platinum stands out with larger 21-inch alloy wheels. These substantial wheels not only add to the visual appeal but also contribute to the overall design harmony, providing a sense of completeness to the exterior aesthetics.

Mirror Features

Attention to detail extends to the exterior mirrors, which are not just functional but also visually appealing. Gloss black finishes on the mirrors incorporate features such as blind spot monitoring, heating, and power folding, adding both style and practicality to the exterior.

2023 Toyota Crown Platinum Dimensions

  • Length: 196.1 inches

  • Width: 72.4 inches

  • Height: 60.6 inches

  • Wheelbase: 112.2 inches

  • Passenger Volume, Front/Rear: 53/47 cubic feet

  • Cargo Volume: 15 cubic feet

  • Curb Weight: 4,338 pounds

2023 Toyota Crown Platinum Colors

Exterior color options for 2023 Crown Platinum are;

  • Bronze Age with Black Bi-Tone

  • Heavy Metal

  • Heavy Metal with Black Bi-Tone

  • Magnetic Gray Metallic

  • Oxygen White

  • Oxygen White with Black Bi-Tone

  • Supersonic Red

  • Supersonic Red with Black Bi-Tone

2023 Toyota Crown Platinum Specs
2023 Toyota Crown Platinum Specs

2023 Toyota Crown Platinum Interior

Interior details of 2023 Crown Platinum:

Seating Comfort and Material Options

The interior of the 2023 Toyota Crown boasts a luxurious and comfortable atmosphere. The Platinum trim offers color choices such as black, black and brown, or a Macadamia option, providing a touch of personalization to the interior aesthetics.

Seating Adjustability

Crown Platinum ensures comfort with 8-way power-adjustable seats. The driver's seat also features a memory function, conveniently integrated into the door trim. These features contribute to a personalized and ergonomic driving experience.

Cabin Materials and Updates

The Toyota Crown's interior has seen updates. Toyota has enhanced the cabin's soft-touch materials, promising a higher quality feel. Warm steel accents have been added throughout the interior, elevating the overall aesthetics. The door trim, upper dashboard, and console areas all benefit from these material enhancements.

Additional Comfort Features

Beyond the core seating and materials, the Crown's interior is equipped with features to enhance convenience and comfort. These include a heated steering wheel, rain-sensing wipers, dual-zone climate controls, and three-stage heated and ventilated front seats. The rear seats in the Platinum trim even come with the added luxury of heating.

Spacious Second Row

The second-row space in the Toyota Crown is generous, providing ample legroom and headroom. The rear seats are 8-way power-adjustable, ensuring that passengers in the back enjoy a comfortable and customizable seating position. The rear cabin also features standard vents and USB-C ports for added convenience.

2023 Toyota Crown Platinum Technology

Technology and Infotainment Features:

The Crown is equipped with advanced technology and infotainment features. The 12.3-inch full digital gauge cluster provides clear and comprehensive information to the driver. Toyota's latest multimedia interface, featured on a 12.3-inch display, offers navigation, wireless Android Auto, and Apple CarPlay capabilities. The infotainment system also includes an 11-speaker JBL sound system on the Platinum trim, delivering a rich audio experience.

2023 Toyota Crown Platinum Cargo Space

The 2023 Toyota Crown offers a well-designed and practical cargo area, catering to the needs of drivers who require ample storage capacity. Here's a detailed overview of the cargo space in the Toyota Crown:

· Trunk Capacity: The trunk of the Toyota Crown provides a generous 15.2 cubic feet of cargo space. This figure is comparable to traditional sedans in its class, ensuring that you have substantial room for luggage, groceries, or other belongings.

· Versatile Folding Seats: For added flexibility, the rear seats can be folded in a 60/40 split configuration. This feature allows you to expand the cargo area, accommodating longer items while still providing seating for passengers.

· Cargo Opening Width: The cargo area has a wide opening, measuring approximately 39 inches. This width facilitates easy loading and unloading of items, enhancing the practicality of the sedan.

· Convenient Access: Accessing the cargo space is made convenient through the use of a trunk release button, usually located within reach of the driver. The power-operated trunk allows for hands-free opening, streamlining the process when your hands are full.

· Cargo Security: The cargo space is designed to provide secure storage for your belongings. It ensures that items remain in place during transit, preventing unnecessary shifting.

· Interior Cabin Storage: In addition to the dedicated cargo area, the Toyota Crown offers various interior storage compartments. These include door pockets, a center console with cup holders, and additional storage slots, enhancing the overall organizational capabilities of the sedan.

· Cargo Cover: A retractable cargo cover is often included, providing an added layer of security by concealing the contents of the cargo area from prying eyes. This feature is particularly useful when parking in public spaces.

2023 Toyota Crown Platinum Powertrain

  • Turbocharged Engine: The flagship Platinum trim boasts the Hybrid Max powertrain, featuring a more potent 2.4-liter turbocharged four-cylinder engine.

  • Electric Motor Configuration: The Hybrid Max system introduces a rear electric motor integrated into the axle, adding to the total power output.

  • Performance Figures: The combined efforts of the turbocharged engine and rear electric motor result in an impressive 340 horsepower and 400 lb-ft of torque.

  • Transmission: Hybrid Max utilizes a traditional six-speed automatic transmission, offering a more conventional driving experience.

  • All-Wheel Drive: 2023 Crown Platinum comes equipped with all-wheel drive, ensuring confident performance in various driving conditions.

2023 Toyota Crown Platinum 0-60

· 2023 Crown Platinum achieves 0-60 mph in 5.1 seconds.

2023 Toyota Crown Platinum Top Speed

· Top speed of 2023 Crown Platinum is 129 mph.

2023 Toyota Crown Platinum Fuel Economy

The Crown with the Hybrid Max powertrain achieves a commendable fuel efficiency of 30 mpg combined. This balance between power and fuel economy is a notable feature, especially for a sedan with such performance capabilities.

Driving Impressions - 2023 Toyota Crown Platinum

1. Smooth and Conventional Transmission: Unlike traditional Toyota hybrid systems, the Crown with Hybrid Max features a six-speed automatic transmission. This choice adds a level of familiarity and smoothness to the driving experience, reminiscent of conventional automatic transmissions. The seamless integration of the transmission contributes to the overall refined driving dynamics.

2. Sport Plus Mode and Adaptive Dampers: The Platinum trim offers a Sport Plus drive mode, enhancing the Crown's performance. This mode not only provides enhanced throttle response but also adjusts the adaptive dampers for a sportier feel. While the Crown may not be a dedicated sports sedan, the Sport Plus mode makes it more agile and responsive, especially when navigating corners.

3. Remarkable Acceleration: Engaging in a hard acceleration test showcases the Crown's remarkable speed and acceleration capabilities. With 340 horsepower at the driver's disposal, the push-back in the seat is notable, highlighting the sedan's ability to deliver a thrilling and quick acceleration experience.

4. Quiet and Serene Cabin: One of the standout features of the driving experience is the quietness of the cabin. The sound level readings during driving confirm that the Crown provides a serene and peaceful environment for occupants. This emphasis on cabin quietness enhances comfort and creates a luxurious atmosphere on the road.

5. Adaptive Dampers for Comfort: The Platinum trim's adaptive dampers play a crucial role in maintaining a comfortable ride. Despite the large 21-inch alloy wheels, the suspension system effectively absorbs bumps and irregularities on the road, providing a smooth and comfortable ride. The adaptive dampers adjust dynamically to varying driving conditions, ensuring optimal comfort.

6. Impressive Handling for a Higher Profile Sedan: While the Crown is positioned as a higher-profile sedan, its handling is commendable. The Sport Plus mode, coupled with the adaptive dampers, contributes to a more confident and sure-footed feel around corners. While there may be some body roll due to the sedan's nature, the handling remains responsive and enjoyable.

2023 Toyota Crown Platinum Specs
2023 Toyota Crown Platinum Specs

2023 Toyota Crown Platinum Safety

The 2023 Toyota Crown is equipped with a comprehensive array of safety features, prioritizing both driver and passenger well-being. Here are the key safety features integrated into the Toyota Crown:

· Advanced Airbag System: The Toyota Crown features an advanced airbag system, deploying front, side, curtain, and knee airbags strategically to provide a cushioning effect in the event of a collision.

· Toyota Safety Sense-P (TSS-P): This suite of advanced safety technologies includes Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Dynamic Radar Cruise Control, and Automatic High Beams. TSS-P enhances the overall safety and responsiveness of the vehicle.

· Blind Spot Monitor (BSM): The Blind Spot Monitor system alerts the driver when there is a vehicle in the blind spot, enhancing awareness during lane changes.

· Rear Cross-Traffic Alert (RCTA): RCTA provides an audible and visual alert to warn the driver of approaching traffic from the side while reversing, minimizing the risk of collisions.

· Adaptive Cruise Control: The Crown is equipped with Adaptive Cruise Control, which maintains a set speed but can also adjust the speed to match that of the preceding vehicle, ensuring a safe following distance.

· Lane Keeping Assist: This system helps the driver stay within the lane by providing steering assistance if unintentional lane departure is detected.

· Automatic Emergency Braking (AEB): AEB intervenes if an imminent frontal collision is detected, automatically applying the brakes to prevent or mitigate the severity of a collision.

· Traction Control System (TCS): TCS helps prevent wheel spin during acceleration by adjusting engine power or applying brakes to specific wheels, enhancing stability and control.

· Anti-lock Braking System (ABS): The ABS prevents wheel lock-up during braking, enabling the driver to maintain steering control during emergency braking situations.

· Electronic Stability Control (ESC): ESC helps maintain vehicle stability during challenging driving conditions by adjusting engine power and selectively applying brakes to individual wheels.

· Tire Pressure Monitoring System (TPMS): The TPMS alerts the driver when tire pressure is critically low, promoting safe driving and extending tire life.

These safety features collectively contribute to the Toyota Crown's commitment to providing a secure driving experience, emphasizing accident prevention, occupant protection, and overall vehicle stability.

2023 Toyota Crown Platinum Warranty

  • The limited warranty extends for three years or 36,000 miles.

  • The powertrain warranty provides coverage for five years or 60,000 miles.

  • Hybrid components are protected under an eight-year or 100,000-mile warranty.

  • Complimentary maintenance is included for two years or 25,000 miles.

2023 Toyota Crown Platinum Pros and Cons


  1. Exclusive Hybrid Max Powertrain: The Platinum model boasts a powerful Hybrid Max powertrain, offering a unique driving experience with a turbocharged 2.4-liter engine and electric motor.

  2. Distinctive Exterior Design: The Toyota Crown features a distinctive bi-tone finish, 21-inch alloy wheels, and captivating paint options, setting it apart from conventional sedans.

  3. Luxurious Interior: The Platinum trim offers a luxurious interior with comfortable seating, high-quality materials, and advanced features like a 12.3-inch display and a premium JBL sound system.

  4. Advanced Safety Features: Equipped with Toyota Safety Sense-P, Blind Spot Monitor, Rear Cross-Traffic Alert, and more, the Crown prioritizes safety with a comprehensive set of driver-assistance technologies.

  5. Excellent Handling and Comfort: Adaptive dampers, Sport Plus mode, and a quiet cabin contribute to a smooth and comfortable driving experience, showcasing the Crown's handling prowess.


  1. Higher Price Range: The Platinum model's price, starting at $53,445, positions it in a higher range, making it less budget-friendly compared to other sedans.

  2. Limited Cargo Space: While the cargo space is practical, it might be relatively smaller compared to some competitors in the same class.

  3. Niche Exterior Design: The unique exterior design may not appeal to those seeking a more conventional or traditional sedan appearance.

  4. Fuel Efficiency: Although commendable for its performance, the fuel efficiency of 30 mpg combined might be considered average for a hybrid sedan.

  5. Limited Availability: After an extended absence, the Toyota Crown's availability in North America might be limited compared to other Toyota models.

2023 Toyota Crown Platinum - FAQs

  1. Is the Hybrid Max powertrain available in all 2023 Crown trims?

The more powerful Hybrid Max powertrain is exclusive to the top-end Platinum trim.

  1. What are the standout features of the Platinum trim's interior?

The Platinum trim's interior features include comfortable seating with color choices, 8-way power-adjustable seats, memory function for the driver's seat, enhanced cabin materials, and additional comfort features like a heated steering wheel.

  1. How does the Toyota Crown's fuel efficiency compare to other hybrid sedans?

The Crown with the Hybrid Max powertrain achieves a commendable fuel efficiency of 30 mpg combined, balancing power and economy for its performance capabilities.

  1. Can I customize the exterior color options on the Platinum model?

Yes, the Platinum model offers a range of exterior color options, including Bronze Age with Black Bi-Tone, Supersonic Red with Black Bi-Tone, and others.

  1. What advanced safety features does the Toyota Safety Sense-P include?

Toyota Safety Sense-P includes Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Dynamic Radar Cruise Control, and Automatic High Beams.

  1. Are there any performance differences between the Hybrid Max and standard hybrid powertrains?

The Hybrid Max powertrain provides a more potent 2.4-liter turbocharged four-cylinder engine, resulting in 340 horsepower and 400 lb-ft of torque.

  1. Is the 15.2 cubic feet cargo space sufficient for daily use?

The trunk of the Toyota Crown provides a generous 15.2 cubic feet of cargo space, comparable to traditional sedans in its class, ensuring substantial room for various items.

  1. Does the Toyota Crown come with Apple CarPlay and Android Auto?

Yes, the Crown is equipped with Toyota's latest multimedia interface, featuring a 12.3-inch display with navigation, wireless Android Auto, and Apple CarPlay capabilities.

  1. What is the driving range on a full tank for the 2023 Toyota Crown Platinum?

The document does not provide information on the driving range on a full tank.

  1. How does the Toyota Crown's warranty coverage compare to other luxury sedans in its class?

The document mentions a limited warranty for three years or 36,000 miles, a powertrain warranty for five years or 60,000 miles, and complimentary maintenance for two years or 25,000 miles. The warranty coverage seems competitive but additional information on comparison is not available.

Popular Toyota Reviews